There are 62 million cats owned as pets in the US and 46% of owned cats in the US did not see a vet in 2016 (compared to 17% of dogs)*. Butterfly’s Ultrasound-on-ChipTM iQ3 Vet technology enables veterinarians and their teams to perform ultrasounds in the exam room, reducing stress and creating positive experience for cats and their caregivers.
BURLINGTON, MA., NEW YORK, NY – Butterfly Network, Inc. (NYSE: BFLY), a digital health company transforming care with handheld, whole-body ultrasound announces their sponsorship of the Cat Friendly Programs, currently representing the only ultrasound company in support of the Programs and committed to ensuring cats can get the care they need in a Cat Friendly environment.
The Cat Friendly Practice® (CFP) Program, established by the Feline Veterinary Medical Association (FelineVMA) is leading the global movement designed to elevate care for cats by enhancing the environment and experience, as well as reducing stress for the cat, caregiver, and the entire veterinary team.
CATalyst Council projects a $34 billion total addressable market for feline veterinary care if feline medicalization and care intensity matched that of dogs. That gap represents $21 billion in unrealized revenue, nearly three times current revenue. Supported by seven independent data sources and early-release results from the 60,000-household CATalyst 2026 survey, the analysis confirms that cats are increasingly contributing to practice stability at a time when overall visit volumes face sustained headwinds.**
The Butterfly iQ3 Vet enables veterinarians and their team to scan cats in the exam room using Cat Friendly handling techniques. Unlike traditional cart-based systems that require movement of the cat around the hospital and large bulky equipment, Butterfly iQ3 Vet is able to be brought into the room where the cat and caregiver are the most comfortable. “Cats and their caregivers deserve veterinary care that prioritizes both medical excellence and emotional wellbeing,” says Butterfly Network’s Veterinary Clinical Director, Dr. Gabrielle Fadl. “Butterfly’s ability to bring ultrasound directly into the exam room helps create a calmer, more transparent experience that can strengthen trust and improve long-term compliance with care recommendations.”
Butterfly iQ3 Vet is the world’s only single probe, whole-body, multi-species imaging solution. The iQ3 Vet is the third-generation of Butterfly’s veterinary ultrasound device and brings sharper imaging, a new procedural guidance tool, and hardware improvements that make the solution more powerful, versatile, and easy-to-use on all species in the environment needed to successfully diagnose.
* 2017-2018 US Pet Owner and Demographics Sourcebook, American Veterinary Medical Assn.
**https://catalystcouncil.org/cats-grow-to-25-of-visits-signals-34-billion-market-opportunity/
Veterinarians and educators can request more information about Butterfly iQ3 Vet at: vet.butterflynetwork.com. Butterfly iQ3 VetTM is a software experience customized for animal use only and is intended to be used in animal health care settings. Read the User Manual for warnings, precautions and/or contraindications. For trained veterinary professionals only. All comparative claims are made relative to second generation iQ+ Vet product.
Learn more about the FelineVMA by visiting: FelineVMA
Butterfly Network, Inc. (NYSE: BFLY) is the creator of the world's most advanced handheld, single-probe, whole-body veterinary ultrasound system, Butterfly iQ3 Vet. Butterfly’s mission is to democratize access to medical imaging, and part of that mission is to enable the scanning of every animal at each veterinary visit. Through its proprietary Ultrasound-on-ChipTM technology, Butterfly is paving the way for earlier detection and remote management of health conditions around the world. The Butterfly iQ3 Vet can be purchased online by veterinary professionals in approved countries at the store or by contacting sales.
The Feline Veterinary Medical Association (FelineVMA) supports its members in improving the health and wellbeing of cats through high standards of practice, continuing education, and evidence-based medicine. Comprised of all veterinary professionals who work with cats, the FelineVMA has a rich history and a proven track record of elevating the standard of care for cats. This is achieved through the development of practice guidelines, feline-specific education and resources, and caregiver support. Home to the Cat Friendly Practice® and Cat Friendly Certificate Programs, the FelineVMA encourages veterinary professionals to re-evaluate practice strategies in an effort to advance the quality of feline medicine.
Butterfly Contact
Jenna Mutch
Vice President, Veterinary
jmutch@butterflynetwork.com
530-400-3638
Feline Veterinary Medical Association Contact
Jeff Pane
Marketing and Communications Manager
media@catvets.com
908-359-9351
